Morgan Stanley to Launch Crypto Trading on E*Trade Following Trump Deregulation Push
Morgan Stanley is preparing to introduce cryptocurrency trading on its E*Trade platform, according to people familiar with the matter. The Wall Street giant aims to roll out buy/sell functionality for digital assets in 2025, leveraging recent regulatory easing under the Trump administration.
The move signals deepening institutional adoption, with E*Trade’s 5 million retail investors gaining direct access to crypto markets. Morgan Stanley acquired the online brokerage in 2020 for $13 billion, positioning it to capitalize on growing demand for digital asset exposure.